Science and Business – A Powerful Combination
Science is about testing and observing in order to gain a better understanding of the world. This knowledge is then used to inform the creation of theories that can then be verified and tested. This scientific method results in innovations that improve the lives of individuals, such as new drugs and advances in healthcare. Business is about identifying the requirements of society, and then developing new products that meet those requirements, while also taking into consideration the possibility of growth, profit margins and social benefits. Together, business and science are a powerful mix that propels our world forward.
The most innovative scientific discoveries are not able to be made without the backing of business communities that understand the need and desires to bring the invention to the market. In many cases, this means that scientists must be knowledgeable in the business of things.
One way is through the increasing practice of science to business (S2B) marketing which helps researchers efficiently market and sell their work while protecting intellectual property. Some universities have created S2B centers, and a few journals are dedicated to promoting S2B.
However, there’s a place for the «softer» skills of business, which aid to build a solid foundation for success. This includes critical thinking communication, as well as managing projects. This is why top universities like Woxsen offer undergraduate programs that equip students with the skills needed to excel in the workplace. The Bachelor’s of Science in Business is a 120-credit program that provides a variety of concentrations in Accounting Systems, Management Information Systems, Marketing, and Innovation and Entrepreneurship.
